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How to Build an App Like Instagram

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It was in the year 2010, when Instagram was first launched. It took the creators, Kevin Systrom and Mike Krieger, ten years in order to develop and make changes to meet the expectations of users. Today, Instagram has more than a billion active users, of which 500 million are daily active users.

When compared with other social media platforms, Instagram mostly consists of users that are between the age range of 25 to 34 years. However, both individual users and various businesses use Instagram for numerous purposes, whether it is to promote a product or simply share their life through images and videos.

So, how can one build an app similar to Instagram? When it comes to app development, there are numerous factors involved that should be taken into consideration. For an app that shares the user’s photos and videos, there are several other features that also play a part in it. This includes things like editing the profile, authorization to sign in, uploading pictures and videos, the main newsfeed, different social features, location, customization of photos and videos, messenger for communication, notifications, the search option, and many others.

How To Start Building Your Own Photo-Sharing App

In order to build an app like Instagram, you would want your app to stand out. Hence, listed below are a couple of critical factors that should be taken into consideration when working on your own app.

1. Think About Your Main Objective

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Instagram has evolved, and it’s not just a photo-sharing app anymore. Prior to starting development for your app, list down the main objectives you want your app to have in addition to sharing photos, whether it is the ability to share videos, ecommerce-related features, and so on.

2. Thoroughly Research The Market

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Before working on your app, do thorough market research to see how your Instagram-like app will do in the world of photo-sharing apps. Think about which version you should launch first. For instance, should you launch for iOS, Android, or both at the same time?

3. Think About The Features For The MVP

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The MVP (Minimum Viable Product) of your app should have all the essential features that a photo-sharing app needs to have. Furthermore, you need to decide which of these features should be included in your MVP.

Listed below are a couple of development features that your app should have from the start.

  • A clear UI/UX design
  • A personalized feed
  • Intuitive user navigation
  • Bug and error free
  • An attention-grabbing logo
  • Options to customize, edit, and add filters to photos
  • A messenger option for communicating through text and photos
  • Option to upload photos and videos, including tagging others, adding hashtags, and so on
  • Being able to receive notifications and push notifications
  • Main newsfeed to see other users’ content, being able to like, comment, and follow
  • A ‘Search’ tool
  • Ability to create a profile, edit it, and sign in
  • Location tagging when posting content

4. Get In Touch With A Development Team

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Hiring the right development team is highly important. These are the people who will bring your app to life. Your team should include people who are skilled in the following tasks:

  • UI/UX design
  • App development
  • Project Management

5Promote Your New App

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Your digital marketing team will help you in this area when it comes to attracting new users. Hence, you should hire people who are highly qualified in this area. Plus, you should also include special deals and use referrals in order to attract new users through your existing users.

6. Grow Daily Active Users

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Without daily active users (DAU), your app will never get a chance to grow. It is important to figure out how you can keep your users active and engaging, so that your app can be successful. For example, Instagram influencers are constantly active on the photo-sharing app, and they are also known as high profile users. So how can you get them on your own app instead? Investing in effective marketing and great PR programs is a good start to help attract users.

7. Increase User Involvement and Retention

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Once you have a couple of thousand people using your app, how can you keep them so that you can build a loyal community?  Providing great-quality editing tools for them to keep them busy and constantly working on further improving these tools is one of the way to keep these users coming back for more. Furthermore, you can send push notifications whenever there is an update available for your app. You can also encourage monetization for users who are looking to sell their products through your app, similar to how Instagram does it.

Make sure you don’t exactly copy and paste everything that Instagram is doing. You want your app to be different yet focused on branding and design.

How Much Will It Cost To Build An App Like Instagram?

The cost of creating an app that functions like Instagram depends upon the type of app you are looking to develop. On average, it can start from $100,000-$1,000,000. This also depends on who you are hiring, where they are located, the skill level of the UI/UX designers, app developers, project managers, and the rest of the team.

If you are taking the DIY route to save some money, this will require you to learn how to code from the very beginning. This will take up a lot of time as the learning curve is very steep. It will take you hundreds of hours to master different program languages, such as JavaScript, Java, Kotlin, Swift, and others which are important for the build out.

Conclusion

In the end, make sure that you are up-to-date on your competition as well. Stay alert regarding what’s happening in the market and the current trends. This will help you in improving your own product, so you can satisfy the needs of your users.

Instagram has taken a simple photo-sharing feature and turned it into an essential part of everyone’s digital life when it comes to social networking. However, it is not impossible to achieve what the creators of Instagram have done. With proper planning and hiring the right people, you too can have a photo-sharing app that might end up being the next Instagram.

If you are interested in developing an app like Instagram, you can always contact us to help you build it.